Backed by the Caucasus Mountain Range along the shores of the Black Sea with unobstructed
ocean views, the brand highlights the iconic architecture and stature of this project. Its modern-inspired architecture and sleek glass-clad towers provide the basis for the 'Live Sochi in Style' campaign, communicating a unique corporate branding opportunity. Taking a balanced approach, the marketing materials communicate the stature of Crystal Towers, by positioning both chic-residential and upscale retail offerings.
Identity / Print / TranslationNext Case Study