Spin Advertising
 


Crystal Towers


Backed by the Caucasus Mountain Range along the shores of the Black Sea with unobstructed ocean views, the brand highlights the iconic architecture and stature of this project. Its modern-inspired architecture and sleek glass-clad towers provide the basis for the 'Live Sochi in Style' campaign, communicating a unique corporate branding opportunity. Taking a balanced approach, the marketing materials communicate the stature of Crystal Towers, by positioning both chic-residential and upscale retail offerings.
 

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