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Located on the Detroit River with unobstructed views, the brand highlights the iconic architecture and stature of this project. Its sleek glass-clad tower provided the basis for the 'The Height of Modern Living' campaign, communicating the unique residential branding opportunity as well as the exclusive amenities including a state-of-the-art fitness center and pool, a community area with full kitchen facilities, fine dining and shopping on the main level.

Re-Branding / Print / Interactive / Advertising / Marketing / Environmental